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Creating a successful marketing plan

We all agree that potential income streams depend on how much interest we have as well as the time available, but is it okay to have a marketing plan that covers products and services that we want to offer in the future?

It helps me determine whether my idea is viable or not, so I find the process useful.  The trick is not to spend too much time on it because the field might change dramatically before you're ready to go to market.  Then you'll just have wasted your time.  Sometimes it's tricky to find a good balance.

Some people will tell you it is overambitious to do so, and others will say this helps in forecasting. Factoring in what you could do in the future is useful, whether or not changes take place in the future.

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