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For the farm girl who has little time for self-care but is determined to make it a priority, DIY skin care is the ultimate solution. You can use herbs that you grow yourself, customize low-cost recipes to meet your needs, and make enough to last for weeks at a time.

Your skin is the largest organ you have, and it’s important to keep it healthy by not slathering it with unnecessary ingredients. This is especially important when it comes to your face, which has delicate skin and yet is also subject to a lot of wear and tear. Luckily, your face’s new best friend may be growing right in your garden.

Chamomile, that pretty and unassuming little flower, grows quite abundantly when properly cared for. This herb is a known calmative, and it’s just as calming when you apply it to your skin. Setting aside some flowers from your garden will allow you to make two simple products that both soothe and heal the face.

Lavender and Chamomile Face Scrub

This gentle facial scrub works well on all skin types. It exfoliates away dead skin cells and grime while also calming any irritation or redness. You only need a bit of this scrub at a time, but feel free to make extra batches for later. Customize it with the essential oil of your choice if lavender’s not your thing.

You need:

  • A round jar or pot
  • 1/2 cup baking soda
  • 1 tsp chamomile flower powder
  • Lavender essential oil

Use dried chamomile flowers to blend into a rough powder. You only need a teaspoon of powder for this recipe, but you can make extra to use for other things — like the tea for the recipe below!

Combine with the baking soda. Add lavender essential oil to your preferred strength, starting with one or two drops.

This mask can be combined with coconut or jojoba oil to make a more moisturizing scrub, or it can be applied solo to a wet face. Rinse thoroughly after use.

Aloe Vera and Chamomile Facial Spray

This soothing facial spray somehow manages to be both calming and refreshing. Rose hip oil provides a ton of vitamins and minerals and reduces signs of aging, while chamomile and aloe vera are natural anti-inflammatories. Chamomile also tones and reduces puffiness.

You need:

  • A spray bottle
  • Chamomile tea
  • Rose hip oil
  • Aloe vera

First, brew a small pot of chamomile tea to high strength — brewing it for about an hour is preferable.

If you have aloe vera growing, you can use a leaf from your own plant. Simply cut one large leaf and remove a small slice. Scoop out the gel and use as-is. If you don’t have a plant of your own, look for aloe vera leaves at a local health food store.

Fill the spray bottle about halfway to three-quarters full of chamomile tea. Add a few drops of rose hip oil. Fill the bottle the rest of the way with aloe vera and shake.

Use this spray after washing your face at night and throughout the day for a refreshing pick-me-up.

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Three Tips for Marketing in the Rural US

Marketing in the rural areas of the US presents a unique challenge for marketing teams. Residents of wooded country areas are often less than impressed with modern “gadgets” and are nearly 20% less likely to have access to the Internet in their own homes. So how can you market your necessary products to people in these areas? Since mobile marketing is a relatively ineffective option and social media marketing is a laughable idea, using the three following ideas will help keep your marketing efforts reasonable and down-to-earth – like most of the people you are likely to be targeting.

Keep It Simple

While there are plenty of people who appreciate wild graphics and incendiary special effects, a seasoned tobacco farmer is probably not one of them. Too much unnecessary animation can be overpowering when it comes to a tractor commercial. As a marketer, you have an advantage in this area because simpler marketing strategies are simpler to carry out, not to mention cheaper. Market your product rather than an abstract idea behind it, and you are sure to get a positive response.

Keep It Practical

Rural consumers are often more patient and have longer attention spans than their urban counterparts. You can take advantage of this by making a practical ad that explains your product rather than shows it off. Consumers in agricultural areas tend to find more credibility in information that is useful rather than gripping and fascinating; and this credibility will earn your product and your brand the customer loyalty that will make your business a successful one.

Keep It Local

Much of the influence in close communities, such as those found in rural areas, is through word-of-mouth. Using local media such as the local newspaper, radio, or television station will earn your business more attention than some of the more modern marketing tactics. Also consider that having a local presence as the owner, founder, or leader of your company will lead your targeted consumers to trust you, and therefore your product, more than if you were just a face on a billboard.

While every consumer base is different, these simple tips will get you on your way to building brand value among rural consumers. Keeping it simple, practical, and local will help ensure a positive response. That being said, don’t be afraid to be creative; like every marketing campaign, you want to grab your target group’s attention and hold it. While marketing to rural areas is a challenge, you can still create effective advertising that can earn your costumers’ loyalty and trust.

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