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There’s no shortage of products on the market to strengthen nails and reduce splitting and breakage; but how well do these products really work? Is it even possible to make nails stronger?

What Causes Weak Nails?

If you have weak nails, you can blame it partially on your mom and dad. Weak nails are genetic to some degree, and some people naturally have tougher, stronger nails. There’s not a lot you can do about that; but be sure you’re not contributing to the problem by eating a poor diet.

Fingernails are made of a protein called keratin, so protein malnutrition can cause weak nails – as can certain vitamin and mineral deficiencies – such as a lack of B vitamins and zinc. Occasionally, a medical problem such as an underactive thyroid causes nails to be brittle. It’s a good idea to have a blood test to rule out these problems.

To Make Nails Stronger, Stop Using Nail Polish Remover

Some people indirectly contribute to the problem of weak nails by exposing their hands to harsh detergents and chemicals. One of the biggest problems people have is overusing nail polish removal products. Nail polish remover weakens the nail plate which causes the entire nail to grow in weaker. Nail polish removers are also too drying. If you have to use one, look for one that’s acetone-free.

What Can You Do to Make Nails Stronger?

Some people drink gelatin in hopes of strengthening their nails, but there’s little evidence to support its benefits. How about vitamins? Taking mega-doses of biotin had some benefit in a Swiss study, but the amounts needed to strengthen the nail were quite high.

The Power of Moisture to Strengthen Brittle Nails

If fingernails are weak and brittle, adding moisture helps. One of the best ways to reduce splitting is to apply petroleum jelly to the hands, put on a pair of cotton gloves, and leave them on overnight. Soaking the fingernails in almond oil or olive oil also helps moisturize the nail and reduce brittleness.

What about Commercial Nail Hardeners to Strengthen Nails?

Don’t waste your money. Some of these products dry out fingernails and make the problem worse. Eat a healthy diet that has enough high quality protein and keep your fingernails well moisturized. Fingernails need a break from nail polish and nail polish remover – so give them one as often as possible. Do this consistently and your nails should be less prone to weakness, splitting, and breakage.

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Marketing Your Crafts Your Way

If you are handy with your hands, sooner or later you are going to start thinking about marketing your work. But
what’s the best way to go about promoting and selling your crafts?

First of all, is there a trend you can cash in on with your crafts? Start by grabbing a few magazines that attract the kind of readership that might like your product. Pay special attention to the ads to see what that readership wants right now. Advertisers spend a lot of money working out what their audience wants and you can use their ads as a shortcut to understanding your own demographic.

Look at the outlets available in your immediate area. Look for shops that take items on consignment, local bazaars
and markets, and arts and crafts fairs. You will need to spend a bit on a market table to display your crafts, and a canvas gazebo to protect them from the weather, but these are reasonably priced at dollar shops.

If you are not ready to face the public yet, you can sell online at sites like eBay and Etsy, where you will need to build up good feedback. Both communities thrive on trust. You should also set up a page on Facebook. These
options are very popular and do attract a good following.

If you decide to set up your own website, keep it focused on your product. You can add pictures of the family dog if you like, but be assured these won’t sell your product. Add some content based on what your product is, what it does and how you came up with the idea as well as some interesting low resolution images that don’t take too long to load. You also add a blog or subscription to a newsletter to keep your following interested. Don’t forget Instagram, which many sellers swear by. Try to keep it fun and not too focused on the hard sell.

You can also consider doing home parties with your craft products. Companies like Amway and Avon have built
billion dollar empires on the simple premise of selling products to clients at home. When someone agrees to host a
party for your crafts in their home, always make sure you have a gift for them at the end of the day. Put up one or
two items as `specials’, or door prizes. Ensure that everyone has your contact number in case they want to purchase
later.

Enthusiasm and talent can go a long way, but remember you will also have legal responsibilities, especially if you
are selling home made foods. Check out your local regulations make sure you are within the law. Then dive in and
start selling!


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