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If you are handy with your hands, sooner or later you are going to start thinking about marketing your work. But
what’s the best way to go about promoting and selling your crafts?

First of all, is there a trend you can cash in on with your crafts? Start by grabbing a few magazines that attract the kind of readership that might like your product. Pay special attention to the ads to see what that readership wants right now. Advertisers spend a lot of money working out what their audience wants and you can use their ads as a shortcut to understanding your own demographic.

Look at the outlets available in your immediate area. Look for shops that take items on consignment, local bazaars
and markets, and arts and crafts fairs. You will need to spend a bit on a market table to display your crafts, and a canvas gazebo to protect them from the weather, but these are reasonably priced at dollar shops.

If you are not ready to face the public yet, you can sell online at sites like eBay and Etsy, where you will need to build up good feedback. Both communities thrive on trust. You should also set up a page on Facebook. These
options are very popular and do attract a good following.

If you decide to set up your own website, keep it focused on your product. You can add pictures of the family dog if you like, but be assured these won’t sell your product. Add some content based on what your product is, what it does and how you came up with the idea as well as some interesting low resolution images that don’t take too long to load. You also add a blog or subscription to a newsletter to keep your following interested. Don’t forget Instagram, which many sellers swear by. Try to keep it fun and not too focused on the hard sell.

You can also consider doing home parties with your craft products. Companies like Amway and Avon have built
billion dollar empires on the simple premise of selling products to clients at home. When someone agrees to host a
party for your crafts in their home, always make sure you have a gift for them at the end of the day. Put up one or
two items as `specials’, or door prizes. Ensure that everyone has your contact number in case they want to purchase
later.

Enthusiasm and talent can go a long way, but remember you will also have legal responsibilities, especially if you
are selling home made foods. Check out your local regulations make sure you are within the law. Then dive in and
start selling!

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Oh, we are all about…




Dry Skin And What To Do About It

When your body isn’t in absolute harmony, the skin is often the first place to show any deficiencies or imbalances. The last to receive vital nutrients and the first to lose them, the skin is a good indicator of your internal health. Dry skin is a problem which can be a miserable thing for many people but depending on the cause, it can be surprisingly simple to treat. Here’s a look at some of the most common causes and treatments.

The Causes

There are lots of different causes of dry skin, some come from within and others are external but the end result is the same: dry, red, flaky skin which feels uncomfortable and doesn’t look attractive either. Harsh soaps, cold weather, and hot showers can all dry out the surface of the skin, leaving it parched and in dire need of deep moisturizing. Irritants can be another problem and what causes blotchy skin on one person might cause no reaction whatsoever on another, so it’s important to understand your own body.

Although all of the above can certainly cause dry skin, the effects of these are usually fairly transient and easily solved. If you have a dry skin problem which is more chronic, there’s a very good chance is could be caused by an internal imbalance in your body. Inflammation and a lack of micro-nutrients are two common causes of dry skin and can cause quite severe problems which won’t disappear with a slathering of moisturizer. These require treatment at a far more fundamental level, and a more holistic view of your health.

Treatment
    • Protecting your skin from harsh weather is a good preventative action and a moisturizer which acts as a barrier will help to stop cold weather from causing chapping. A humidifier could help to counteract the drying effects of central heating in the home during the winter months.

 

    • Using natural, fragrance-free products. Turning down the temperature in the shower will also help your skin to remain free of redness and dry patches.

 

    • To drench your skin with moisture without exposing it to chemicals or harsh treatments, try a cucumber and yogurt face mask. Gently hydrating and cooling the skin naturally, it will also soothe and rejuvenate leaving you radiant and glowing. Simply mix with a few drops of lemon juice, leave to dry on the skin and then rinse off with warm water.

 

    • But by far the biggest change you can make is improving your diet to increase the amount of nutrients you consume, and you may want to consider adding in supplements such as a multivitamin too.

 

    • Antioxidants play a vital role in the health of your skin and upping your intake can produce incredible results. Vitamins A, C and E are really important for good-looking skin, along with a lot of other micro-nutrients such as Vitamin D, Omega 3 and other essential fatty acids. You can find these in some products (which are applied topically) but if taken as a regular dietary supplement these can heal the skin, correcting the imbalance from the inside out.

 

  • Cranberry seed and raspberry seed are two types of oil which offer particular advantages for the skin, helping to quickly improve the appearance of dry patches while simultaneously helping the skin to become healthier too. The skin absorbs cranberry seed oil extremely well, because the blend of omega 3 and omega 6 fatty acids is perfectly balanced. Not only does this mean it provides excellent levels of hydration, it also primes the skin to more readily absorb other micro-nutrients such as Vitamin E and antioxidants. Red raspberry seed oil is a powerful antioxidant but it also provides a natural source of Vitamin A, plus some forms of Vitamin E including y-tocopherol and gamma and alpha tocopherol. Acting as a natural sunscreen and containing strong anti-inflammatory properties, this innocent-looking oil packs a potent punch.

Treat Your Dry Skin Naturally

Dry skin can take away your glow and leave you looking tired and not your best. Give these natural treatments a try, they are gentle yet effective and will hydrate, restore and renew your skin.


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