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Marketing in the rural areas of the US presents a unique challenge for marketing teams. Residents of wooded country areas are often less than impressed with modern “gadgets” and are nearly 20% less likely to have access to the Internet in their own homes. So how can you market your necessary products to people in these areas? Since mobile marketing is a relatively ineffective option and social media marketing is a laughable idea, using the three following ideas will help keep your marketing efforts reasonable and down-to-earth – like most of the people you are likely to be targeting.

Keep It Simple

While there are plenty of people who appreciate wild graphics and incendiary special effects, a seasoned tobacco farmer is probably not one of them. Too much unnecessary animation can be overpowering when it comes to a tractor commercial. As a marketer, you have an advantage in this area because simpler marketing strategies are simpler to carry out, not to mention cheaper. Market your product rather than an abstract idea behind it, and you are sure to get a positive response.

Keep It Practical

Rural consumers are often more patient and have longer attention spans than their urban counterparts. You can take advantage of this by making a practical ad that explains your product rather than shows it off. Consumers in agricultural areas tend to find more credibility in information that is useful rather than gripping and fascinating; and this credibility will earn your product and your brand the customer loyalty that will make your business a successful one.

Keep It Local

Much of the influence in close communities, such as those found in rural areas, is through word-of-mouth. Using local media such as the local newspaper, radio, or television station will earn your business more attention than some of the more modern marketing tactics. Also consider that having a local presence as the owner, founder, or leader of your company will lead your targeted consumers to trust you, and therefore your product, more than if you were just a face on a billboard.

While every consumer base is different, these simple tips will get you on your way to building brand value among rural consumers. Keeping it simple, practical, and local will help ensure a positive response. That being said, don’t be afraid to be creative; like every marketing campaign, you want to grab your target group’s attention and hold it. While marketing to rural areas is a challenge, you can still create effective advertising that can earn your costumers’ loyalty and trust.

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Chamomile Tea: More Than A Nighttime Drink

Chamomile is a member of the daisy family, and its buds and blooms have been used to make tea for many centuries. Many people drink it purely for pleasure, but that’s not the only reason to make the brew. Chamomile also has many proven health benefits without any known side effects, and here are nine of the most important.

Relieves Stomach Problems

Chamomile possesses natural antispasmodic and anti-inflammatory properties. This makes the tea highly effective in reducing stomach cramps and the discomfort of bloating. Drink a single cup as an immediate remedy, or brew chamomile twice daily if you’re a regular sufferer from these problems.

Irritable Bowel Syndrome

These same properties can soothe the symptoms of irritable bowel syndrome (IBS). The cramping and pain caused by the condition will be reduced, and chamomile can also help to relieve excessive gas.

Helps Insomnia

Chamomile can also help people suffering from insomnia. This is thought to be because it contains a substance called apigenin, a flavonoid which calms brain activity and produces a mild soporific effect. Whatever the science behind it, many insomnia sufferers find that a warm cup half an hour before bed is a gentle but effective way of bringing on naturally restful sleep.

Strengthens the Immune System

If you’re one of those people who seems to catch every bug that’s going around, then introducing regular chamomile tea to your diet may help. Studies have shown that drinking at least two cups a day leads to a detectable increase in immune system activity after as little as two weeks.

Joint Pain Relief

Overworked joints such as knees and elbows can bear the brunt of a busy lifestyle, becoming swollen, aching, and sore. Chamomile’s anti-inflammatory action will help reduce the swelling, bringing relief from mild to moderate pain.

Balances Blood Sugar

Drinking a cup of chamomile tea after each meal has been shown to help balance blood sugar levels over the following hours. This is helpful if you regularly experience weakness and hunger pangs between meals, as it lowers the temptation to snack on unhealthy and fattening treats.

Alleviates Menstrual Symptoms

Chamomile’s wide range of benefits makes it effective for reducing many of the unpleasant side effects of menstruation. It calms bloating and abdominal cramps, and can also work to stabilize mood and induce sleep.

Reduces Stress and Anxiety

Thanks to its high glycine levels, chamomile is known to have soothing relaxant effects. This helps to combat the stress and anxiety of hectic modern life, but without causing drowsiness or mental fogging.

Helps Allergies

Lastly, chamomile has a natural anti-histamine effect, which makes it great for treating allergies from hay fever to pet intolerance. Either drink the tea regularly to provide ongoing protection, or inhale the steam for immediate relief of the symptoms.

Few things are quite as relaxing as a cup of tea during a pause in a busy day. However, you don’t need to stick to caffeine-laden black tea or the green tea that not everyone finds palatable. Making chamomile tea a regular part of your day is not only a delicious way to take a break, but it provides many excellent health benefits as well.


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