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Marketing in the rural areas of the US presents a unique challenge for marketing teams. Residents of wooded country areas are often less than impressed with modern “gadgets” and are nearly 20% less likely to have access to the Internet in their own homes. So how can you market your necessary products to people in these areas? Since mobile marketing is a relatively ineffective option and social media marketing is a laughable idea, using the three following ideas will help keep your marketing efforts reasonable and down-to-earth – like most of the people you are likely to be targeting.

Keep It Simple

While there are plenty of people who appreciate wild graphics and incendiary special effects, a seasoned tobacco farmer is probably not one of them. Too much unnecessary animation can be overpowering when it comes to a tractor commercial. As a marketer, you have an advantage in this area because simpler marketing strategies are simpler to carry out, not to mention cheaper. Market your product rather than an abstract idea behind it, and you are sure to get a positive response.

Keep It Practical

Rural consumers are often more patient and have longer attention spans than their urban counterparts. You can take advantage of this by making a practical ad that explains your product rather than shows it off. Consumers in agricultural areas tend to find more credibility in information that is useful rather than gripping and fascinating; and this credibility will earn your product and your brand the customer loyalty that will make your business a successful one.

Keep It Local

Much of the influence in close communities, such as those found in rural areas, is through word-of-mouth. Using local media such as the local newspaper, radio, or television station will earn your business more attention than some of the more modern marketing tactics. Also consider that having a local presence as the owner, founder, or leader of your company will lead your targeted consumers to trust you, and therefore your product, more than if you were just a face on a billboard.

While every consumer base is different, these simple tips will get you on your way to building brand value among rural consumers. Keeping it simple, practical, and local will help ensure a positive response. That being said, don’t be afraid to be creative; like every marketing campaign, you want to grab your target group’s attention and hold it. While marketing to rural areas is a challenge, you can still create effective advertising that can earn your costumers’ loyalty and trust.

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Natural Beauty: 3 Homemade Face Masks For Oily Skin

Oily skin can be the result of many different factors, including diet, hormones, skincare products, and even some health conditions. Homemade face masks can help to control oily skin and do not contain the harsh chemicals, preservatives, and harsh ingredients found in store-bought products. Here are three homemade face masks for oily skin.

Oat, Honey, and Lemon Mask

Oats absorb excess oil and gently exfoliate your skin, helping to remove dead skin cells and dirt that can accumulate on the surface of oily skin. Honey is a natural moisturizer and skin softener that contains antibacterial properties to keep your skin healthy. Fresh lemon juice contains citric acid, which helps to reduce oil production when applied to the surface. Combine these three ingredients for a moisturizing face mask to remove and control excess oil.

First, add 2 tablespoons of honey to 1 tablespoon of freshly squeezed lemon juice. Next, add the oats 1 teaspoon at a time, until the mixture begins to thicken. It may take up to 5 teaspoons of oats to achieve the right consistency. The aim is to make a pliable paste that will stick to your face.

Apply a thick layer of the mask to your skin, taking care to avoid the eyes, and leave on for up to 20 minutes. Before removing the mask, use a wet cloth to gently massage the mixture into your face, as this enables the oats to exfoliate your skin. Rinse thoroughly and cleanse your skin.

Fuller’s Earth, Cucumber, and Aloe Vera Mask

Fuller’s Earth clay removes excess oil, tightens the skin, and provides deep cleanse for the pores. Cucumber juice is an astringent that will also help to tighten the skin. Aloe vera gel, another powerful astringent, contains antibacterial, anti-fungal, and moisturizing properties. Mix these ingredients for a cooling mask.

Start by extracting the juice from a fresh cucumber. A juicer is ideal for obtaining the maximum amount of fluid, but you can also use a blender or just mash the peeled cucumber with a fork. You can then pass the liquid through a sieve or clean piece of cheesecloth to remove the flesh.

Take 2 tablespoons of the cucumber juice and add 1 tablespoon of aloe vera gel. Next, add the Fuller’s Earth clay and mix into a smooth paste. As a general rule, you need to use 2 tablespoons of Fuller’s Earth clay to 3 tablespoons of liquid, although this will depend on the type and consistency of the fluid.

Apply a thin layer of the mixture to your face and leave on for 15 to 20 minutes. After taking the mask off, rinse, cleanse and tone your face thoroughly to remove all traces of the clay from your skin and pores.

Yogurt, Baking Soda, and Graham Flour Mask

Yogurt contains lactic acid, a natural cleanser that helps to loosen dead skin cells and control oil production. Baking soda helps to balance the skin’s PH levels and is highly effective at reducing the amount of surface oil. Graham flour acts as a deep cleanser to remove dirt from the pores and will also help to bulk out the mask, preventing it from running or falling off.

Start by mixing 2 tablespoons of yogurt with 1 tablespoon of baking soda. Add the graham flour, 1 teaspoon at a time, until the mixture becomes a smooth paste. Apply the mask to your face and leave on for 10 to 15 minutes. Rinse off thoroughly and add a thin layer of light moisturizer to rehydrate the skin, as baking soda can sometimes leave the skin feeling dry.

Homemade face masks can be extremely useful in reducing and removing excess oil produced by the skin. However, you may need to experiment with different combinations of ingredients to find the right mask to suit your skin type.

Check out: 3 Homemade Face Masks For Sensitive Skin


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