Marketing in the rural areas of the US presents a unique challenge for marketing teams. Residents of wooded country areas are often less than impressed with modern “gadgets” and are nearly 20% less likely to have access to the Internet in their own homes. So how can you market your necessary products to people in these areas? Since mobile marketing is a relatively ineffective option and social media marketing is a laughable idea, using the three following ideas will help keep your marketing efforts reasonable and down-to-earth – like most of the people you are likely to be targeting.
Keep It Simple
While there are plenty of people who appreciate wild graphics and incendiary special effects, a seasoned tobacco farmer is probably not one of them. Too much unnecessary animation can be overpowering when it comes to a tractor commercial. As a marketer, you have an advantage in this area because simpler marketing strategies are simpler to carry out, not to mention cheaper. Market your product rather than an abstract idea behind it, and you are sure to get a positive response.
Keep It Practical
Rural consumers are often more patient and have longer attention spans than their urban counterparts. You can take advantage of this by making a practical ad that explains your product rather than shows it off. Consumers in agricultural areas tend to find more credibility in information that is useful rather than gripping and fascinating; and this credibility will earn your product and your brand the customer loyalty that will make your business a successful one.
Keep It Local
Much of the influence in close communities, such as those found in rural areas, is through word-of-mouth. Using local media such as the local newspaper, radio, or television station will earn your business more attention than some of the more modern marketing tactics. Also consider that having a local presence as the owner, founder, or leader of your company will lead your targeted consumers to trust you, and therefore your product, more than if you were just a face on a billboard.
While every consumer base is different, these simple tips will get you on your way to building brand value among rural consumers. Keeping it simple, practical, and local will help ensure a positive response. That being said, don’t be afraid to be creative; like every marketing campaign, you want to grab your target group’s attention and hold it. While marketing to rural areas is a challenge, you can still create effective advertising that can earn your costumers’ loyalty and trust.